Impacts You Can't Miss
29.1 Over the last six years, home sales have increased 29.1%.
49.1 Average price paid for a home has risen 49.1%.
6,250 jobs resulting from tourism.
4,500,000 tourists visit each year.
74.9% Michigan City was responsible for 74.9% of the LaPorte County tourism economy.
1 in 3 Jobs created in high wage occupations.
The Steps Taken for Success
These numbers don’t appear over night. These impacts were only possible by the dedication of a city council and community eager for change. With a deep commitment to the success of the the town, a holistic strategy utilizing all aspects of marketing and media was in order. Impactful marketing requires all avenues to be explored.
Traditional Advertising
To infiltrate region buy-in, we placed advertisements in every South Shore train car. All in addition to the hundreds of print, radio, and social ads created and distributed across the neighboring communities.
Blogs + eBlast
586 Newsletter Subscribers
Social Media
Facebook follower growth increasing 2-4% every 3 months. Instagram and Twitter follower growth is increasing 3% every month.
Promotional Videos
85+ Promotional videos created
Brochure
T-Shirt Designs
Website Maintenance
177+ local business listings produced and maintained.
More results
1,285 – In a sample size of 180 days, social media follower growth increased +1,285.
10,977 – In a sample size of 180 days, social media total daily impressions amounted to 10,977.
2,000,000 – In 6 months, My Michigan City has over 2 million views on videos and posts.
35,000 – In 6 months, My Michigan City social content has been liked, shared, and commented on over 35,000 times.
